Critique art piece in an analytical and historical context Essay

Critique art piece in an analytical and historical context - Essay Example This master piece has a unique history as it was a wedding gift from Raphael to his close friend Lorenzo Nasi whose house was completely ruined by an earthquake and this master piece was broken into seventeen pieces. It was refurbished in 2008 by Patrizia Riitano, however, the visibility of the damage is still be seen. The title of the Art selected for the study is â€Å"Madonna of the Goldfinch†. This beautiful picture was painted by one of the great painters and architect, Raffaello Sanzio. This great picture was made by â€Å"Oil on Wood† during 1505-1506. It has a dimension of 107  cm Ãâ€"  77  cm (42  in Ãâ€"  30  in). The selected art was made on â€Å"Florentine Art† which was extremely unique at that time in Europe. This master piece is present in the Galleria Degli Uffizi, Florence. This great painter was born on 6th April 1483 in Urbino Italy. He lost both of his parents at the age of four. It was painted by him at the age of 23.Majority of his work was primarily done in Vatican. If analyzed closely, Rafaello’s work consisted of three different phases i.e. this work in early phase was under the influence of his teacher, the second phase reflects his city work for four years and the final was the par excellence period where he produced his classy work. His work boomed especially when he approached â€Å"The Florentine Art Circles† (Bossy et al., 2001). Raffaello Sanzsio was famous for his elegance and beauty that is why well respected and loved widely from pope to women. The death took him at very early age of thirty seven however his artist work remained alive and divine for the generations to come. The master piece with the natural eye is a treat to watch. It is even more pleasure to see if someone read the history about the painted pitcher; from the eye to describe the picture depicts the personnel namely Mary, Christ, and John Baptist which is a beautiful miniature

Country with High Mortality Rates- Angola Term Paper

Country with High Mortality Rates- Angola - Term Paper Example Location/geography It has an area of 481,321 square miles making it the twenty-third largest country in the world. It lies between latitudes 4 degrees and 18 degrees south and longitudes 12 degrees and 24 degrees east (Staeger, 2012). It gets bordered by Democratic Republic of Congo on the North, Zambia on the east and to the south is Namibia. The country’s west coast lies on the Atlantic Ocean and capital and largest city is Luanda. The country has experienced an intense civil war which lasted for close to 40 years. The country’s official language is Portuguese but it has various recognized national languages; Kikongo, Chokwe, Umbundu, Ganguela and Kwanyama (Staeger, 2012). Population Population in Angola gets estimated to be around 18,056,072 as of July 2012 (Staeger, 2012). 37% of the population consists of the Ovimbundu tribe, 25% the Ambundu, 13% bakongo and 32% the other ethnic groups including Asians and Europeans (Staeger, 2012). As at the end of 2007, Angola ha d an estimated population of 12,100 refugees and in 2008 it is estimated 400,000 had moved to Angola as migrant workers from Congo (Staeger, 2012). Statistics also shows that there are 30,000 Portuguese and more than 259,000 Chinese people in Angola. The fertility rate of Angola according to the 2012 estimates is 5.5 making it the eleventh highest in the world. The Angolan population grows by 2.2% annually as there are 44.5 births and 24.8 deaths in every one thousand citizens (Staeger, 2012). The infant mortality rate is 184 deaths in every one thousand live births and their life expectancy is 37.63 years (Staeger, 2012). Government Angola’s government is based on the constitution that got amended and passed in 2010 (Staeger, 2012). They have the executive branch which gets headed by the president who serves as both the head of state and the government. The president is the commander in chief of the armed forces. One gets to become the president only if he or she receives th e majority votes in the national assembly and they are allowed to serve for a maximum of two five year terms. The country has a unicameral National Assembly which has two hundred and twenty elected members (Staeger, 2012). The country is administratively divided into eighteen provinces each headed by a governor who in turn answer to the president. The National assembly is responsible for making and amending the constitution. The country enjoys a nominally multi party democracy after intense civil war between individual leaders who wanted to have absolute power. The executive is made up of the president and a council of ministers since the position of the prime minister was abolished (Staeger, 2012). The council of ministers entails all ministers and assistant ministers who regulate policy issues. Their constitution has broad outlines which define the government structure and also protect the rights of the citizens and at the same time it outlines the duties of the citizens (Staeger, 2012). Their legal system is mainly based on the Portuguese and customary law making it to be fragmented and weak. The Supreme Court acts as the appellate tribunal. The country has no court with judicial review powers despite the statutory authorization by the constitution. Economy The countries financial operation and system gets regulated by the National Bank of Angola. The country is rich in diamonds, gold, copper, oil and wildlife which significantly boost the economy of the country (Staeger, 2012).

Operations Management Of The Hotel Industry

Operations Management Of The Hotel Industry With the increasing sophistication of hotel guests and patrons, the continual improvement of hospitality services towards the attainment of unparalleled excellence in the business remains the only edge the hotel has to sustain its position if not attain the leadership in the industry. By adopting the ISO 9001:2008 framework, the acculturation of a learning organization into the consciousness of each employee of the hotel shall provide the impetus to strive and be better in providing service to hotel guests and patrons. A Quality Management System or QMS will govern the conduct of each of the hotels front liners. The QMS shall also provide the parameters for quality service while performance monitoring of each of the processes shall be through the process key performance indicators. Any flaw or parameter that fails to satisfy the accepted threshold of the performance indicator shall be subject to a root cause analysis to determine a corrective or preventive solution. The QMS requires regular review to ensure that the organization remains focus and faithful to its objective. The hotel employees performance shall be subject to evaluation by using the key performance indicators root cause analysis. For QMS, the hotel guests or patrons feedback, comment or opinion is accorded greater weight as it will not only change how the hotel will conduct its business but it will equally show how the hotel value their guests and patrons point of view with regard to the hotels operation. Contents Executive Summary 2 Contents 2 Introduction 4 METHODOLOGY 5 THE HOTEL 5 Design 6 Supply 7 Planning 7 Shop-floor control 8 The environment 8 Technology 8 The Hotels CUSTOMER SERVICE 9 CUSTOMER SERVICE Challenges 11 Summary 12 Bibliography 13 Introduction Revenue in a Hotel business shall anchor on two factors, namely: (1.) level of occupancy or guest traffic that includes patrons to its facilities, and (2.) Efficiency and Quality of its services (Cornell University, 2010). Thus, among other industries in the world, the Hospitality industry remains dependent on the market pulse and good business sense. Good business sense refers to the operation strategy and business strategy that would result to operation efficiency and quality service. The marriage of technology and human ingenuity are very much apparent in the hotel industry by deploying an Enterprise Resource Planning system. As applied to the hotel industry, it would ensure excellent customer experience from their reservation up to their next visit. The deployment of a Customer Relationship Management System would ensure that all issues are addressed and monitored and shall similarly ensure that the business is properly guided on how to become customer centric. However, technology will not work on its own as its success will be dependent on the employees who use the system and those who will execute the work instructions recommended by the system. A framework that will capitalize on the strength of the employee enabled by technology shall be the onus of this paper. The sole purpose of which is to ensure the customer focused operation of the hotel while practicing processes that feed on continual improvements to manage the bottom line. Using these strategies, Leadership in the industry and profitability should not be far behind. METHODOLOGY The valuable discussions in Operation Management have been the inspiration by this writer to seek out more knowledge in pursuit of excellence. Thus, it led to the discovery that the concepts presented herein have been in existence for some time, and various authors not only wrote extensively on the subjects but they have exhaustively been part of its continual improvement so to speak. Capitalizing from the experiences of these management gurus and the erudite deliberation in Operations Management this author therefore recommend a more comprehensive examination of the Hotels Customer Service. Using the ISO 9001:2008 Quality Management System framework, this author shall discuss the merits and wisdom of its implementation in this paper in support of the Hotels operation and primordial goal. It is ideal to implement the quality management system in all the processes of the Hotel to ensure that there will be no gap that can dissuade if not prevent the Hotel from being the center for customer service excellence. The ISO 9000 Quality Management System have previously been regarded as applicable only to the manufacturing industry since it normally refers to the quality in the creation of a product. However, in ISO 9001:2008 Quality Management System the word product can alternately refer to as service  [1]  . The hospitality industry has long been recognized a service-oriented industry (Ramaswamy). Its main product is unlike any other industry since its product is the service provided by the hotel employees. The quality metrics of hospitality service is equal to the amount of satisfaction of each customer multiplied by the number of customer over a period of time. THE HOTEL The hotel is a five star hotel that is highly profitable and popular privately owned located in the center of an international city with a high level of tourist traffic, particularly international tourists. It boasts of a two hundred fifty suites, two dining rooms, one of which offers a standard menu and seats three hundred people while the other seats only a hundred but it offers discriminating a la carte choices for an upscale market. The hotel also has two cocktail bars; one that is publicly accessible from the streets while the other is for hotel guests only however both are open to guests and non-guests alike. The hotel is home to three kitchens, with the two serving the two dining rooms while the third serves the three function rooms rented for parties, weddings, conferences and other similar events. The function rooms seat fifty, two hundred and one thousand, respectively while each function room can have their own bars if required. The hotel similarly provides other facilities that would include a swimming pool, gym, sauna and a car park with one hundred and fifty private bays. The hotel employs both permanent full-time and part-time contract workers. Each area has its own supervisor, with qualified and experienced managers overseeing the supervisors for the respective departments. As indicated, not only does the hotel enjoy a modest profit from its operation, it boasts of a decent amount of guest and patron traffic from its hotel and facilities operation. Design Designing a particular type of service impacts the hotels customers to enrich their stay or their hospitality experience is a practical application of this concept as described by Slacks and Johnston in 2004. To illustrate: the design process in the formulation of a process that will provide returning guests with discounted rates if they return during the off-peak or lean days will ensure occupancy during the lean months and expand marketing exposure. Supply Raw materials used as ingredients to hotel food are sensitive to spoilage and contamination thus it is important to manage its handling from delivery, storage and inventory. The release of the goods from storage should be strictly enforced and implemented through proper tagging and warehousing strategy. To illustrate; Meat products can last for a certain period through refrigeration but must also consider volatility and seasonality to its supply. The system predicting the usage of the hotel base on its routine consumption and the scheduled events shall either place an order or forego an order automatically and later implement First-in-first-out in the warehouse with the use of the inventory tag. Planning Planning within the context of the hospitality industry often relates to Business Planning. Case in point, the hospitality business is sensitive to the time of the year particularly its occupancy. From July to August is normally the time when air travel is at its busiest due to the summer vacation in the United States and some countries. Hotels outside the United States that are vacation destinations of Americans are at its busiest. However, during the lean months, when occupancy is at its lowest, hotel managers and administrators creativity are normally put to test. To illustrate a viable business strategy during the lean months is to pre-sell the room through discount cards. The concept is to sell discount cards at a price of one or two nights stay that will be availed only during the lean months. Modest discounts may be availed by cardholders including the facilities or services offered by the Hotel. The card shall expire within one year from its issuance to give the hotel the opportunity to sell continuously the unoccupied hotel rooms during the lean months. Shop-floor control Shop floor strategies include Job and shift Scheduling, housekeeping, Process improvement and increasing process efficiency in the context of providing quality service. ISO 9001:2008 has closed the gap between a tangible product and service that both demand quality. According to the system, the best way to ensure quality service is to identify focus areas, then to provide measurable targets that are congruent with the focus areas goals. The environment Some hotels realize their impact to the environment of the local community and as part of their strict adherence to their corporate conscience social responsibility often adopts a sound environmental management system. Not only would this comply with the international initiatives regarding environmental concerns but in practice, this will also respond well to its corporate social responsibility initiatives. Technology The use of technology to lower the cost of operation through the automation of processes and increase the security at the hotel is a strategy that does not normally provide a tangible and visible result overnight. To illustrate: Supply Chain Management as envisioned is a technology driven strategy that will ensure that raw materials used as ingredients for food do not spoil or do not get contaminated. The strategy requires inventory immediate tagging in each delivery. By providing secure keys to every guest, a hotel management system would be able to adjust the room temperature and the Air Handling Unit load depending on the rooms that have activated keys. Using the secure keys inserted in its slot will enable the system to determine the additional load needed for the air conditioning requirement instead of the Air Handling Unit continuously operating even without any guest inside is a waste of energy. The Hotels CUSTOMER SERVICE The hotels customer does not start becoming a customer when he finally pays the initial down payment for a room or service, he does not start becoming a customer at the instant he shows up at the hotels premises or orders his first drink from the bar. A guest or patron starts becoming a customer as soon as he says the first word to any of the hotels staff, telemarketer or even parking attendant or valet (Borsenik Stutts, 1997). Ergo, all aspects of the hotels operation almost concern itself with customer service. Customer service is not merely providing the hotels service to the guests or patron, it is making sure that the customer is satisfied and fulfilled in the usage of the facilities including their encounter with the hotels staff (Michelli, 2008). Therefore, all processes that will affect the customer directly or indirectly are customer service providing processes. To illustrate the reservation clerk represents the hotel as its first liner when the customer called in to reserve a room or book the one of the services of the hotel. A pleasant conversation would result to immediate booking and a not so pleasant conversation is the loss of a potential client. The interaction with the valets or the parking attendants may be the second encounter of the hotel with its customer. The next would be the door person, the front desk, the concierge, the room boy, the hotel cleaners and then floor security for hotel guests. While for those partaking and enjoying the services of the Hotel would be entertained from the door person by the receptionist and then the floor manager or the facilities attendant. The guests would then be interfacing next with the waiters if they were at the bar or restaurant, the lifeguard for the swimming pool and fitness instructor for the gym and sauna. To illustrate the indirect service providers in the Hotel that ensures not only the satisfaction of the guests or patron they themselves are responsible for the behind the scene hospitality experience. These would include the kitchen staff that would include the chef and those responsible for preparing the food. The engineer that ensures the temperature of the pool and the gym is optimal or the safety engineer monitoring the safety levels at the sauna, the hallway and lobby temperature. The indirect service providers also include the cashiers that provide the correct change and charges, the security guards that ensures the safety of the guests and the surrounding. This also includes the janitorial staff that ensures the health of the guests by making the immediate surrounding garbage or dirt free. The processes that govern the operation and performance of the customer interaction of the services provided as described shall be the focus of the Quality Management System framework of ISO 9001:2008 (International Organization for Standardization, 2008). Aligning with the Vision, Mission, Values and Strategy of the Hotel the Quality Management System framework will allow the Hotel to define its own Quality Mission Statement that states the personality of the hotel. Each of the processes followed or implemented by the process owners as described above that interacts with the Hotels guests, patrons or customers, in general, shall be covered by the Quality Mission Statement. Juxtapose with the Quality Missions Statement aligned processes, Key Result Areas will be developed will remain the targets of the processes. The Key Result Areas should be customer centric and should work towards the attainment of the best hospitality experience of the guests or patrons as provisioned by the Hotel. In order to measure the success of the process owners in achieving their key result areas, metrics in the form of key performance indicators for each process are to be developed. To illustrate: The valet service is often neglected by most Hotels but its importance and the opportunity it presents to save the Hotels image from the customers bad experience from the services of the hotel is precious being the last process the customer has to go through before leaving the hotel. The possible key result area for the valet services could be the immediate return of the guests vehicle to him. The key performance indicators could be the amount of time it will take the valet to retrieve the car and return it to the owner. The idea would be the shorter the amount of time it takes to retrieve the car the more satisfied the customer would be. CUSTOMER SERVICE Challenges Cultural Sensitivities The primary challenge in any customer service is the differences in the personality or origins of the guests. Cultural sensitivities often create friction between the service provider and the customer. To illustrate: in the west shaking the head from side to side often means no, however in some culture particularly the Indian culture it means yes. Gender and Other Sensitivities At times, being chivalrous is being sexist while being helpful to people with disabilities is being offensive. A balance and clear criteria are should be studied depending on the area where the Hotel is located so as not to compromise quality service with sensitivities. Summary The hospitality industry has evolved from an industry that only provided board and lodging to transient travelers in the previous century to an actual destination that offers a myriad of services to weary travelers and to vacation and relaxation seekers. The Quality Management System as enabled by technology should provide the edge to the hotel in terms of managing its bottom line from the business perspective while also providing the framework in determining the best way to service its guests and patrons. The Quality Management System therefore will equally define the customer centric culture of the hotel geared towards providing the best, if not one of the best hotel experience to its guests. The continual improvement concept of the Quality Management System will engender excellence in the very fiber of the hotels staff. The key performance indicators shall provide the metrics to gauge the efficacy of the process including the performance of its employees. The root cause analysis as well as the development of the corrective and preventive solution is essential to the concept. One of the virtues of ISO 9001-2008 Quality Management System is that it would let the hotel develop its own Quality Management framework as derived from the hotels unique culture. The hotel shall not only reflect its personality but it shall be the driving force towards excellence in customer service. The commitment to customer service as driven by the Quality Management System shall therefore be personal not only for the organization, but also for the individual employees.

Regulations of Prescription Drug Advertising Essay example -- Birth Co

Regulations of Prescription Drug Advertising This particular morning, Sheri*, a Northeastern senior, is able to get out of bed. With difficulty, she pushes past the chronic pain in her back and shoulder muscles and manages to get dressed. The clothes she wears are not the trendy, youthful clothes of a normal 22-year-old girl in college, but instead a baggy grey sweat suit that hides the nearly 20-pound weight gain she is still trying to work off. She covers her face in makeup to conceal the painful acne that has flared up once again. The advertisement for Depo-Provera, a contraceptive vaccination, sounded appealing to Sheri, as she had trouble remembering to take her current form of birth control. â€Å"It said that I would not have to worry about taking a pill every day, that it was more effective than other forms of birth control, and that the main side effect was that my period might completely go away,† Sheri said. â€Å"That sounded wonderful to me.† Depo-Provera is a form of birth control that requires an injection every three months. Each shot prevents pregnancy for 12 weeks, and it is completely reversible. Depo is cited by Planned Parenthood as one of the most effective forms of reversible birth control. So Sheri did as the advertisement directed her to do and asked her doctor about it. She made sure to ask plenty of questions during the consultation. She was told that she simply might gain a minimal amount of weight, possibly five pounds, and that her menses would indeed diminish or even just not occur. However, the side effects she began to encounter after her second shot were much more serious, and she is not alone. Sheri belongs to an online support group called â€Å"Depo Provera Horror Stories,† a site composed o... ...f birth control in order to cleanse her body of the chemicals she had such a harsh reaction to. â€Å"I am just starting to feel normal again,† she said. â€Å"If I had known that this had happened to other women on Depo, I never would have taken it.† Doctors have told her that the side effects should stop occurring 12 to 14 weeks after discontinuing the medication, but that she would probably not be able to conceive for close to a year. Fortunately for Sheri, her mother is a nutritionist, and has helped her make lifestyle choices to aide in detoxification. â€Å"If it wasn’t for my mom, and some good doctors along the way, I never would have made it. I would have went crazy thinking I was getting sick over nothing,† Sheri said. â€Å"I am trying to stay far away from prescription drugs now, unless I am absolutely certain that I need them.† *Last name withheld on request.

How Infidelity Affects the Marriage and Family? Essay

A liaison, sexual or in any aspect, outside of a marital relationship is an immoral effort and excuse to improve something. Others may say that not all people, who are having or had an extra-marital affair, are regarded as bad and despiteful. These people are generally and oftentimes are in pain, bewildered and lonesome. However, for those who were betrayed, these reasons do not justify nor make one’s infidelity acceptable. One’s involvement to other than his or her partner has a lasting painful and devastating effect not only on the marriage of a couple but more on their children. Fidelity among the parents is the most treasured component of a marriage. It can be regarded as a strong foundation of the entire family. When infidelity sets in, the strong union of the couple is shattered, leaving traces of dishonesty, guilt, and anger. Aside from the betrayed spouse, the children who are not involved in the problem between the couple that caused the break-up are the ones who suffer from the effects more. Infidelity is caused by complicated and different reasons. Extra-marital affairs can happen in both happy and disturbed marriages. Regardless of the cause, what the family evidently needs to be overcome is the manners in which infidelity severely affects the couple’s marriage and the family in general. Characteristics of Infidelity According to Marriage and Family Encyclopedia, infidelity is characterized by a â€Å"breach of trust† which is a reflection of one’s adulterous and cheating of ethical and emotional responsibilities to his or her spouse. Infidelity normally and oftentimes connotes a person’s intimate or sexual relationship to another individual other than his or her partner (Treas). Aside from an immoral sexual relationship, infidelity also comes in other forms. For instance, despite the lack of physical contact, women generally consider a deep emotional liaison as another form of a treacherous extramarital relation (Treas). These characteristics present infidelity as any emotion or conduct that go against or not in accordance with what one expects from his or her spouse and what makes the relationship exclusive (Treas). Infidelity is a worldwide issue, with some countries going beyond their boundaries to address its causes and effects. Aside from the ways in which infidelity affects the marriage and the family, its related topic such as an open marriage that is practiced in liberal countries also has an impact to the overall understanding of such unfaithful relationship. The books of Blumstein and Schwartz, as well as that of Greeley, states that the practice of open marriage in the United States which allows and opens an opportunity for a married person to commit extramarital sex is the only exclusion. Although the two books report that some Americans apparently tolerate open marriage, majority of American couples still regard sexual fidelity as an ultimately significant aspect of their marriage and the one which hold their family together (Blumstein & Schwartz; Greeley). This high consideration to fidelity is supported by an article which states that almost one hundred percent of American couples look for â€Å"sexual exclusivity† from their partners (Treas & Giesen 48). The Effects of Discovered Infidelity An article written by Shirley Glass which appeared on the American Association for Marriage and Family Therapy site states that it is usual for the couple, either the one who committed infidelity or the one who was betrayed, to be depressed. Glass further stated that such feeling of demoralization includes suicide tendencies and anxiety. She added that an intense perception of loss follows the discovery of infidelity. According to Glass, the responses of the cheated partner correspond to the indications of â€Å"post-traumatic stress† experienced by the victims of harmful or even fatal situations. At the onset of the disclosure of the unfaithful relationship, the usual effects are â€Å"loss of innocence and shattered assumptions. † Included in such premises are the obsessive contemplation of the details of the infidelity, nonstop observation of other aggravating symptoms of cheating, recurring and invasive images of the betrayal, and an increased biological arousal due to a sexual effort to win back the partner (Glass). Those who have exerted much trust and the least suspecting are the most badly affected and hurt. The philandering partner, on the other hand, is worried that his or her infidelity will result in a lasting punishment and further suffering. This is because the dreams he or she associated with the extramarital relationship were wasted (Glass). Ways in Which Infidelity Affects The Marriage Infidelity affects not only the marriage but the divorce proceedings that happen afterwards (Treas). Prior to the passing of â€Å"no-fault divorce laws in the 1970s,† a cheating spouse is expected not to be granted with custody rights over his or her children, endure disadvantages in the separation of conjugal properties as well as in payments of support (Treas). In eliminating adultery as grounds for divorce, the â€Å"no-fault laws† likewise remove extra-marital sex as a vindication for preferring one’s welfare over the other partner (Treas). Aside from affecting the marriage, infidelity or other related laws in the United States would forbid a philandering spouse from casting a vote, engaging in alcohol-related works, exercising law, legally adopting a child and living with the previous partner (Treas). It was unfortunate that adultery laws are almost never implemented, despite the fact that a lot of states have silently revoked such outdated legislative acts (Treas). Unrepealed laws then only function mostly for symbolic intentions, representing the state’s adherence for traditional ethical and family living (Treas). Laumann, and his colleagues, on the other hand, stated that the issue of how sexual infidelity impacts the marriage necessitates further research. However, experts on marriage counseling have attested that sexual infidelity definitely rocks a couple’s marriage (Laumann, et al. ). In their book, Laumann and his associates also identified another manner, aside from divorce, in which infidelity affects the marriage. This is the existence of domestic violence which was also already identified as an effect of sexual enviousness (Laumann, et al. ). Lawson corroborated the above destabilizing theory or effect of infidelity to marriage. According to Lawson, infidelity contradicts the couple’s intimacy, weakens the perceptions of shared â€Å"ownership† between a husband and wife, and cuts short commonality that exists when one’s spouse is the only one giving a treasured intimate or â€Å"sexual service. † Sexual infidelity also deviates â€Å"time, energy, and money† outside of the marital union. This is evident when a betraying partner allots or spends more of his or her quality time, physical energy, and cash with a person other than the legal partner. Lawson also said that women’s extramarital relationships are likely inclined to result into divorce or new marriage. This is because of women’s nature of involving of too much emotion into a relationship (Lawson). Ways in Which Infidelity Affects The Children Aside from the emotional and psychological trauma, the infidelity of the parents creates confusion among children, similar to the effects experienced by the betrayed parent that the children feel. An online article by Dianna J. Gould-Saltman stated that in the event the extramarital relationship eventually resulted into the separation of a couple, it becomes an issue if the presence of the new partner will be considered in limiting custody or visitation right over the children. Confusion among the children is evident when the new partner of their father or mother starts to live in the house and the new couple can eventually and freely exercise their sexual activities even when the children are around. This scenario causes children to ask if sex outside of marriage is alright. However, it was stressed that the law states that â€Å"the court must make custody orders consistent with the best interests of the children. † The said article added that unless there is opposing evidence, it is expected that the children of the separated couple still require constant contact with both the father and the mother regardless of whoever committed the infidelity (Gould-Saltman). Infidelity Affects Both the Marriage of the Couple and their Children The same Gould-Saltman article identified three combined issues resulting from infidelity that affect both the marriage of the couple and their children. First is misappropriation which is manifested when the philandering partner takes away or deviates the money supposedly intended for the needs of his or her family. A married person is obligated to manage his or her marital assets, such as the monthly employment income, for the purpose of addressing the needs and promoting the welfare of his or her family. Gould-Saltman said that â€Å"spending community money on a girlfriend or boyfriend, especially expensive gifts, paying for rent or mortgage, or vacations can be deemed a misappropriation. † In view of this the betrayed spouse and the children are authorized to refund â€Å"one half of the funds spent, possibly with interest, from the date of the misappropriation† (Gould-Saltman). Misappropriation, however, is different to another effect which is â€Å"supported spouse. † In the latter, the spouse who was left behind in favor of a new partner will be burdened with proof in getting support from his or her spouse. This takes place when the spouse already â€Å"cohabits† with his or her new partner who now receives the financial support. In doing so, the child support may also somehow be affected because the income is now shared with the new partner. However, this situation can be resolved through legal arrangements. The last effect, which is the possibility of acquiring sexually transmitted disease, is solely experienced by the betrayed spouse. With this impact, the offended spouse, who was transmitted with the disease resulting from the philandering of his or her spouse, is considered a battered spouse and entitled for monetary damages (Gould-Saltman). Conclusion Infidelity is a sensitive issue which does not only affect the legal union of a couple but also leaves the entire family devastated. It is perceived as a one-sided option wherein only the betraying spouse benefits while the offended spouse and their children suffer. The ways in which infidelity affects the spouse and the children cause them to endure suffering in terms of emotional, psychological, and financial aspects which are unfairly happening to them. Such unfaithful conduct unjustly favors the philandering spouse and steps on the rights and protecting the feelings of the betrayed spouse and children. This is because while the philandering spouse is enjoying his or her sexual trysts with the new partner, a husband or wife and the children are left tormented with the pains of infidelity. Works Cited Blumstein, Philip and Pepper Schwartz. American Couples: Money, Work, Sex. New York: Morrow, 1983. Glass, Shirley P. â€Å"AAMFT Consumer Update: Infidelity. † American Association for Marriage and Family Therapy. 2002. 14 April 2008 . Greeley, Andrew M. Faithful Attraction: Discovering Intimacy, Love, and Fidelity in American Marriage. New York: TOR Books, 1991. Gould-Saltman, Diana J. Adultery: Does It Make Any Difference? Divorce Wizards. 1998. 14 April 2008 . Treas, Judith. â€Å"Infidelity-What Are The Consequences? † Marriage and Family Encyclopedia. 14 April 2008 . Laumann, Edward. O, et al. The Social Organization of Sexuality: Sexual Practices in the United States. Chicago: University of Chicago Press, 1994. Lawson, Annette. Adultery: The Analysis of Love and Betrayal. New York: Basic Books, 1988. Treas, Judith and Deirdre Giesen. â€Å"Sexual Infidelity Among Married and Cohabiting Americans. † Journal of Marriage and the Family 62 (2000):48–60.

The First Knight

In medieval times people lived by the medieval code of chivalry which is usually associated with ideals of knightly virtues, honor and courtly love. In a knights code of chivalry a knight was expected to have strength and skills to fight but also was expected to be kind. In the rules of courtly love it describes the pure romance of love but also the love for another man’s wife. In the movie the first knight, Lancelot displays the ideals of medieval chivalry and courtly love in admirable ways but also in ways that caused pure chaos.In the film, Lancelot illustrates the knight’s code of chivalry even before he became a knight. In the code of chivalry, one of the rules is to protect the weak and defenseless. Lancelot shows this again and again by protecting Guinevere. The first time he shows this is when Guinevere’s carriage was attacked by prince Malagants followers and her carriage was being taken away he saved her and brought her back safely.Another time is when he goes to save her from Malagants cave when she was abducted by his people from the castle in the middle of the night. Although he protects her all the time his reason to do so is very abstruse because he doesn’t do it to protect the queen but because they both have a clandestine love for each other which later on leads to a calamity. Courtly love is very well illustrated in Lancelot’s love for Guinevere in the film the first knight.In the rules of courtly love it points out that a true lover is continually and without interruption obsessed by the image of his beloved and that in sight of his beloved, the heart of the lover begins to palpitate. In the first knight, Lancelot admits to Guinevere more than once that he cherishes her so much that he can’t balk the thought of her out of his head. Another part of the movie where he displays courtly love is when the people are playing the gauntlet and he sees her you can see that he is mesmerized by her sight and that his heart is palpitating.Even though Lancelot was in love with King Arthur’s wife (Queen Guinevere) behind his back he still displayed even more chivalry when King Arthur noticed he would make an adept knight and made him a knight of the round table. When Lancelot joined this camaraderie he vowed to protect every one of his brothers no matter what. In the knights code of chivalry it points out that you have to guard the honor of his fellow knights and to protect them.When Lancelot saw that his brothers (Knights of the Round Table) needed help during a battle, he would go and protect them from the enemy. Although I accede with many of the rules of courtly love the times have changed and today its hard to find someone who still follows the rules as well as Lancelot followed them for the love he had for Queen Guinevere. In spite of the fact that he is loving a married woman Lancelot stuck to many of the rules of chivalry and courtly love.

A comparitive analysis of The Roman Empire and Han China essays

A comparitive analysis of The Roman Empire and Han China essays The Roman Empire and Han China shared many similarities as well as many differences, among them were the effect disease played on these countries, reasons for decline in both Empires, and the emergence of new religions. These are just a few examples of great similarities and differences that these Empires shared. The time periods for this essay are roughly 200 B.C. to 200 A.D. with some exceptions for the Romans who surpassed the Hans by 200 years. To begin with, disease as we have learned has played a critical role in determining the outcomes of historical events in many areas of the world. We know of the early disease gradients in Europe and in the Middle East and of the Indus River valley area in India. By the time of the Roman Empire contact with the Middle East and India through trade and conquest had exposed them to the disease pool of these areas and helped create a common disease pool for the Middle East and in Europe most specifically in areas that were under Roman influence. Through conquest Rome spread the common disease pool and helped overcome the isolation of Europe from the Middle East/ Indus Valley disease pool. Like the Romans the Hans helped spread the common disease pool in Asia, but unlike the Romans the Hans did not do this by conquest. The Hans built a great canal that linked the Yellow and Yangtze Rivers and gradually through more contact and creating more tolerable living conditions for peasants they o vercame the harsh disease gradient in the Yangtze area and thus stabilizing the area. The Chinese unlike the Romans were very isolationist and did not have contact with other cultures and their diseases, so when the Silk Road became more active new diseases entered China like Small Pox, Measles, and Bubonic Plague. The Results were of course disastrous never before being exposed to these diseases the Chinese population declined sharply. In Rome the same thing happened around the same time and the results were of...

Free Essays on Why Did Enron Collapse

Enron was one of the world’s largest electricity, natural gas, and broadband trading companies, with revenues of over $100 billion until its crash in the fall of 2001. Enron’s strategic intent was to become the blue-chip energy and communication company of the 21st century through its business efforts in four core areas: Enron Wholesale Services, Enron Broadband Services, Enron Energy Services, and Enron Transportation Services. Enron management claimed that each of these business units supported the company’s vision of â€Å"offering a wide range of physical, transportation, financial and technical solutions to thousands of customers around the world.† But Enron’s aspirations of becoming the leader in the energy and communications came to a screeching halt because of a strategy that was flawed by unethical behavior mainly GREED. But how does a corporation that becomes so successful become so greedy? I am of the opinion that the main reason was due to the corporate strategy that was implemented that was more concerned with the continuing growth of stock prices instead of looking at the long run. In the following paragraphs it is shown what constitutes a good strategy and examples of what went wrong. We can start of by saying that a good corporate strategy is one that is shaped by management having an ethical view of external and internal considerations. External considerations include societal, political, regulatory, and community factors along with competitive conditions and overall industry attractiveness; a company’s market opportunities and threats. External considerations on the other hand are of great importance in today’s business world due to the global market that exists. Primary internal considerations are company strengths, weaknesses, and competitive capabilities; managers’ personal ambitions, philosophies, and ethics; and the company’s culture and shared values. Internal considerations have ... Free Essays on Why Did Enron Collapse Free Essays on Why Did Enron Collapse Enron was one of the world’s largest electricity, natural gas, and broadband trading companies, with revenues of over $100 billion until its crash in the fall of 2001. Enron’s strategic intent was to become the blue-chip energy and communication company of the 21st century through its business efforts in four core areas: Enron Wholesale Services, Enron Broadband Services, Enron Energy Services, and Enron Transportation Services. Enron management claimed that each of these business units supported the company’s vision of â€Å"offering a wide range of physical, transportation, financial and technical solutions to thousands of customers around the world.† But Enron’s aspirations of becoming the leader in the energy and communications came to a screeching halt because of a strategy that was flawed by unethical behavior mainly GREED. But how does a corporation that becomes so successful become so greedy? I am of the opinion that the main reason was due to the corporate strategy that was implemented that was more concerned with the continuing growth of stock prices instead of looking at the long run. In the following paragraphs it is shown what constitutes a good strategy and examples of what went wrong. We can start of by saying that a good corporate strategy is one that is shaped by management having an ethical view of external and internal considerations. External considerations include societal, political, regulatory, and community factors along with competitive conditions and overall industry attractiveness; a company’s market opportunities and threats. External considerations on the other hand are of great importance in today’s business world due to the global market that exists. Primary internal considerations are company strengths, weaknesses, and competitive capabilities; managers’ personal ambitions, philosophies, and ethics; and the company’s culture and shared values. Internal considerations have ...

The Evolution of Insects From Prehistory Onward

The Evolution of Insects From Prehistory Onward Goliath beetles and sphinx moths would be described as large by just about anyone living today, but some prehistoric insects would dwarf these evolutionary descendants. During the Paleozoic era, the Earth teemed with giant insects, from dragonflies with wingspans measured in feet, to mayflies nearly 18 inches in breadth. While over a million insect species live today, truly giant insects no longer exist. Why did giant insects live in prehistoric times, but disappear from the Earth over time? When Were Insects the Biggest? The Paleozoic era occurred 542 to 250 million years ago. It is divided into six periods of time and the last two saw the development of the largest insects. These were known as the Carboniferous period (360 to 300 million years ago) and the Permian period (300 to 250 million years ago). Atmospheric oxygen is the single most limiting factor on insect size. During the Carboniferous and Permian periods, atmospheric oxygen concentrations were significantly higher than they are today. Prehistoric insects breathed air that was 31 to 35 percent oxygen, as compared to just 21 percent oxygen in the air youre breathing right now.   The largest insects lived during the Carboniferous period. It was the time of the dragonfly with over a two-foot wingspan and a millipede that could reach ten feet. As conditions changed in the Permian period, the bugs diminished in size. Yet, this period did have its share of giant cockroaches and other insects we would certainly classify as giants. How Did the Bugs Get So Big? The cells in your body get the oxygen they need to survive via your circulatory system. Oxygen is carried by the blood through your arteries and capillaries  to each and every cell in your body. In insects, on the other hand, respiration occurs by simple diffusion through the cell walls. Insects take in atmospheric oxygen through spiracles, openings in the cuticle through which gasses enter and exit the body. Oxygen molecules travel via the tracheal system. Each tracheal tube ends with a tracheole, where the oxygen dissolves into the tracheole fluid. The O2 then diffuses into the cells. When oxygen levels were higher as in the prehistoric era of giant insects this diffusion-limited respiratory system could supply sufficient oxygen to meet the metabolic needs of a larger insect. Oxygen could reach cells deep within the insects body, even when that insect measured several feet long. As atmospheric oxygen decreased over evolutionary time, these innermost cells could not be adequately supplied with oxygen. Smaller insects were better equipped to function in a hypoxic environment. And so, insects evolved into smaller versions of their prehistoric ancestors. The Biggest Insect That Ever Lived The current record holder for the largest insect that ever lived is an ancient griffenfly.  Meganeuropsis permiana  measured an impressive 71 cm from wing tip to wing tip, a full 28-inch wing span. This giant invertebrate predator inhabited what is now the central U.S. during the Permian period. Fossils of the species were discovered in Elmo, Kansas and Midco, Oklahoma. In some references, it is called  Meganeuropsis americana. Meganeuropsis permiana  is one of the prehistoric insects referred to as giant dragonflies. David Grimaldi, in his hefty volume  Evolution of the Insects, notes this is a misnomer. Modern day odonates are only distantly related to the giants known as prodonata. Other Giant, Ancient Arthropods An ancient sea scorpion,  Jaekelopterus rhenaniae, grew to 8 feet in length. Imagine a scorpion bigger than man! In 2007, Markus Poschmann unearthed a fossilized claw from this massive specimen in a German quarry. The claw measured 46 centimeters, and from this measurement, scientists were able to extrapolate the size of the prehistoric eurypterid (sea scorpion).  Jaekelopterus rhenaniae  lived between 460 and 255 million years ago. A millipede-like creature known as an  Arthropleura  reached equally impressive sizes.  Arthropleura  measured as long as 6 feet, and 18 inches wide. While paleontologists have yet to find a complete fossil of  Arthropluera, trace fossils found in Nova Scotia, Scotland, and the United States suggest the ancient millipede would rival an adult human being in size. Which Living Insects Are the Biggest? With well over one million insect species on Earth, the title of Biggest Living Insect would be an extraordinary achievement for any bug. Before we can confer such an award to a single insect, however, we need to determine how we measure bigness. What makes a bug big? Is it sheer bulk that defines a creature as large? Or something we measure with a ruler or tape measure, determined by centimeters? In truth, which insect wins the title depends on how you measure an insect, and who you ask. Measure an insect from the front of the head to the tip of the abdomen, and you can determine its body length. That might be one way to choose the biggest living insect. If thats your criteria, your newest world champion was crowned in 2008, when entomologists discovered a new stick insect species in Borneo. Chans megastick,  Phobaeticus chain, measures a full 14 inches from head to abdomen, and a full 22 inches if you stretch the tape measure to include its extended legs. Stick insects dominate the competition in the longest insect category. Prior to the discovery of Chans megastick, another walkingstick,  Pharnacia serratipes, held the title. For many insects, its wings spread far wider than the size of its body. Would wing span be a good measure of an insects size? If so, youre looking for a champion among the  Lepidoptera. Of all the living insects, butterflies and moths have the largest wing spans. The Queen Alexandras birdwing,  Ornithoptera alexandrae, first earned the title of the worlds largest butterfly in 1906, and in over a century, no larger butterfly has been discovered. This rare species, which lives only in a small area of Papua New Guinea, can measure over 25 cm from wing tip to wing tip. While thats impressive, a moth would hold the biggest living insect title if wing span was the sole criteria. The white witch moth,  Thysania agrippina, outstretches any other Lepidoptera with a wing span of up to 28 cm (or 11 inches). If youre looking for a bulky bug to anoint as the biggest living insect, look to the  Coleoptera. Among the  beetles, youll find several species with a body mass that is the stuff of science fiction movies. Giant  scarabs  are known for their impressive size, and among this group, four species remain deadlocked in the competition for biggest:  Goliathus goliatus,  Goliathus regius,  Megasoma actaeon, and  Megasoma elephas. A lone cerambycid, the aptly named  Titanus giganteus, is equally massive. According to the Book of Insect Records, researched and compiled by the University of Florida, there is no credible way to break the  tie between these five species  for the title of bulkiest bug. Finally, theres one last way to think of bigness when it comes to insects – weight. We could put insects on a scale, one by one, and determine which is biggest by grams alone. In that case, theres a clear winner. The giant weta,  Deinacrida heteracantha, hails from New Zealand. An individual of this species weighed in at 71 grams, though its important to note the female specimen was carrying a full load of eggs at the time she stepped on the scale. So which of these insects should be called the biggest living insect? It all depends on how you define big. Sources University of Bristol (2007, November 21). Giant Fossil Sea Scorpion Bigger Than Man. ScienceDaily. Retrieved March 22, 2011, from  ScienceDaily.Sues, Hans-Dieter (2011, January 15).  Largest Land-Dwelling Bug of All Time. National Geographic News Watch. Retrieved March 22, 2011.Evolution of the Insects, by David Grimaldi.Dudley, Robert. (1998). Atmospheric Oxygen, Giant Paleozoic Insects and the Evolution of Aerial Locomotor Performance. The Journal of Experimental Biology 201, 1043–1050.Dudley, Robert. (2000). The Evolutionary Physiology of Animal Flight: Paleobiological and Present Perspectives. Annual Review of Physiology, 62, 135–55.

Transportation Before, During & After the Industrial Revolution (if Essay

Transportation Before, During & After the Industrial Revolution (if you have a better idea please feel free to use it) - Essay Example 213) wrote, mankind has used these five machines –lever, wedge, wheel and axle, pulley, and screw – for many years. What happened shortly before and during the industrial revolution was that scientists and inventors found ways to combine these machines, control their use, and improve the efficiency in the way these machines worked. The keys to these (Van Doren, 1991, p. 214-215) were the works of great scientists – Galileo, Descartes, and Newton in the 17th and early 18th centuries – that explained why and how these simple machines did what they did. On top of this radical way of thinking, a process now known as the scientific method, were built the early inventions of Arkwright (water frame), Hargreaves (spinning jenny), Crompton (weaving), Whitney (cotton gin), and others whose machines were powered by the steam engine, developed in England by Newcomen, Watt, and Trevithick and in the United States by Evans (Bergen, 2006). The industrial revolution was marked by changes in several aspects of ordinary life: the way people worked, where and how they lived, the new uses for raw materials mined under the earth, the creation of wealth, and how the money was stored and spent. From the etymology (OED, 2001) of the word â€Å"transport†, which combines the Latin words trans meaning â€Å"across† and portare meaning â€Å"to carry†, we propose a general definition of the transport industry as one that exists and develops to meet the growing needs of people to move themselves and their goods from one place to another. Movement or motion is one of the signs of life, and our human history chronicles the movements of peoples for different reasons: escaping from natural disasters, searching for greener pastures, trading with other people, or invading peoples and territories for enslavement, preservation of territorial peace, or the accumulation of power, among other possible reasons. In each of these examples, people moved their bodies and the things

Russia Essay Example | Topics and Well Written Essays - 500 words

Russia - Essay Example Soon after the revolution in 1917, Vladimir Lenin was the top leader of the Bolshevik political faction and the Russian nation. Stalin did not loose any chances before Lanin to presented himself as Lenins right-hand man. After Lenins death in 1924, Stalin vociferously defended Lenins legacy (eHow, 1999). During the same time the politburo declared publicly that it would follow a principle of collective leadership which Rykov, Tomsky, Kamenev, Zinoviev, Trotsky and Stalin. Among all of them Stalin using strong, emotive language of praise and worship, gained an early advantage as the orator at Lenins funeral (blacks.veriovps.co., N.D.). In the mean while Stalin terminated the left wing of the party leadership. Soon after Lenins death, Stalin also began a campaign to discredit the "ideological errors" of his main rival for power, Leon Trotsky. And finally, Stalin was successful in driving Trotsky out of the country. This image of loyalty was another major factor Trotsky failed to establish that went in support for Stalin and his ideas was necessary to the winning of the people’s personal favor an which was known to Stalin very clearly (eHow, 1999). Stalin gradually consolidated his power base and, when he realized that he had sufficient strength, he broke his relations with Kamenev and Zinovev. After this when Kamenev and Zinovev recognized Stalins political power, they made amends to rejoined with Trotsky join against Stalin. However, Stalin responded to their attacks on his position with his well-timed formulation of the theory of socialism in one country. Next, Stalin turned his attention to the right wing of the party. As a result Stalin distanced himself from the left and won support from Bukharin and the partys right wing (Library of Congress Country Studies, 1989). Once Stalin made sure that he had neutralized Trotsky by joining himself with the party’s relatively liberal right wing, he again did the similar thing with Bukharin. Stalin

SAP process "No need for research" Essay

SAP process "No need for research" - Essay Example ing is necessary for reduction of complex plant maintenance processes and includes several levels, which do not necessarily have to be implemented in full. The duration of such process execution depends on the number of employees involved in it and the complication of each of its steps. Asset Lifecycle management ensures the effective maintenance process. It starts with the identification of the need of the product or service whether from external or internal sources. The business should determine where to obtain the product and consider the suppliers in order to determine the necessary product for business. All this information along with the price and terms of exploitation are necessary to create the Purchase Requisition. After the responsible person specifies and defines that the price, specifications of the product and its terms and conditions are appropriate for the company, one does the Release of Purchase Order and the goods may be delivered to the company. The Purchase Order is usually delivered by fax or email with specification of purchasing documents. For every company it is important so the purchased order was delivered in time and for the supplier the payment was made as agreed and the work was completed for both sides. The stage of Goods Receipt means that the product is delivered and the recipient accepts or rejects the purchased item. During the period of discussing price and terms of exploitation of goods, the question of Installation or Putting into service are agreed. This means, that the supplier is responsible for installing of the purchased product, as well as service operation at purchaser request. By scheduling maintenance plans, asset lifecycle management forms orders and notifications for the proper work. The Preventive maintenance program should include the equipment condition monitoring which track the difference between the performing scheduled updates and a breakdown. Preventive maintenance is served for identifying a bigger problem.

Cartesian dualism,Descartes Essay Example | Topics and Well Written Essays - 1250 words

Cartesian dualism,Descartes - Essay Example But this trend has not been without reason. The different experiences of a person, as each of us experience, makes for the bona fide interest in the topic. There remain consistent scholarly productions because it is, as the most riveting philosophical ideas go, a thought provoking notion that invites and generates the infinite diaspora of the study. The first person (tending in the narrative tone) that Descartes opted to write in made his propositions appear stronger and many philosophers have taken a literal interpretation to his uttered premise and just as many dissections possible. The Cartesian dualism may seem like a strong declaration of an absolutist idea that the mind could exist distinct from the body but this is merely an aspect of an entire argument that has many other elements to it. There is truth that by knowing our minds we find that the body is separate from it. There are many things that we will through our minds which our body then perform, in the same way that what the mind may want the body cannot perform. This finds example in common impediments pertaining to physical incapacities. Stephen Hawking for example is physically disabled but he is still considered as one of the greatest minds in our generation. This is the simplistic notion but this does not make it untrue. In the regard, the brain then comes into the picture as something separate from the body. The brain is that part of the body which compels our body to do what our mind wants it to. The interplay between the body and the mind does not necessarily make them mutually exclusive from each other but on the contrary they work together to complete a whole being which makes for the conclusive evidence of the human existence. Ryle and the ‘mind or body’ contention Gilber Ryle, in deference to Descartes’ duality of the mind and the body proposes that they are not co-existent but instead one must be either one, that is he is a body or a mind but he cannot be both. Ryle writes, â€Å"I am not for example, denying that there occur mental processes. Doing long division is a mental process and so is making a joke. But I am saying that the phrase ‘there occur mental processes’ does not mean the same as ‘there occur physical processes’†¦Ã¢â‚¬  (as cited by Steven 159). His opposition lies in the argument that Descartes made a category mistake by associating mental life to logical category when there should only be one. In this sense, the French philosopher is responsible for inventing the mind. The mind is just another substance to correlate and give credence to his case and refuted by Ryle who tends more towards reductive materialism â€Å"where human mind is reduced to the brain† (ibid 160). In this notion, the mind and the brain are the same thing and mental and brain processes are the same thus the suggestion that a person is one or another but not both at the same time. The brain is the central moving force which envelops the mind. Wiredu’s Akan Another position in the mind-body problem can be credited to Kwasi Wiredu who wrote ‘Akan Concept of Mind.’ This is not directly within the realm of a direct rebuttal of Descartes but the same contains interesting insights that Samuel Olusegun Steven found notable in understanding a different perspective to the problem.

Exam paper---read the requirement I send you carefully Essay - 3

Exam paper---read the requirement I send you carefully - Essay Example Due to increased competition in a perfect market, the bargaining power of the consumers is very high. The market trends are thus required to be followed by the companies in a market that is perfectly competitive. The price of products and services in a monopoly market is determined by the single player which also takes the government regulations into account. The products in a perfect market could not be differentiated as the products could replace each other. The products in a monopoly market could be differentiated and it is not possible to replace the products in a monopoly market. Response of a perfect market to changes in consumer demand A perfect market is a market that has the highest competition and is less concentrated. This means that the market is driven by a number of competitors which increases the level of competition for delivering products and services to the customers. The changes in the demand and its effects on the changes in price in a perfect market have been exp lained as follows. In a perfect market, the demand curve is perfectly elastic. This means that any further change in price will result in demand falling to zero (Mankiw, 2011, p.37). Thus a perfect market is represented by a horizontal demand line with the benchmark price remaining constant for the quantity demanded. ... Such an ideal condition is difficult to obtain under practical conditions. For a change in the consumer demand in a perfect market, the response of the market could be explained in the short term period as well as the long term period. In the short term period, a rise in the demand level of the products against the prevailing supply will increase the price of the products and services. The increase in demand over a short term period is represented by the green line over the dotted line. A rise in price of the products and services over the prevailing cost would provide the companies with economic profits (Hall and  Lieberman, 2007, p.108). The rise in the economic profits of the business would be supported by the revenues earned from the market. This is well supported by the economic theory of supply and demand and is explained by the graphical representation given below. â€Å"MC† and â€Å"ATC† are the marginal cost and the average respectively, â€Å"P† is t he price which exceeds the cost as a revenue driver. An example of the demand of coffee in a perfect market could be used to explain the market response. A rise in demand of coffee in the market against the prevailing supply would force the coffee firms to raise the prices which would provide them short term economic profits which are, however, not sustainable in the long run as the competition level would tend to bring down the prices very soon. The response of a perfect in the long run with the changes in demand level is explained by the graphical representation given below. With time, the number of firms in the market would increase as there in minimal barrier to entry and also in order to tap the market opportunity. Thus with the increase in supply, the demand line would

Harley Davidson Branding Essay Example | Topics and Well Written Essays - 2750 words

Harley Davidson Branding - Essay Example Within this spectrum of understanding, a product’s brand is understood as a dynamic entity constituted by consumer and community engagement. Further considerations examine the economic and identity-forming elements of brand design. This research specifically considers the community-branding and identity-branding models as they are implemented by and exemplified in the Harley Davidson motorcycle company. Analysis Background Harley Davidson is today recognized as one of the preeminent American brands. Fig. 1 below depicts the Harley Davidson logo. While Harley Davidson is a vibrant 21st Fig. 1 Harley Davidson Logo century organization, the company began in the first decade of the 20th century. William Harley and Arthur Davidson founded the organization in Milwaukee, Wisconsin in 1903 (Mitchel 2007, p. 5). The organization’s first productions were not motorcycles, but engines that were featured for sale in a variety of magazines. During the first decade of their existence they experienced gradual growth through the establishment of a variety of factories in addition to the development of full motorcycles. By 1914 the organization had surpassed their primary rival Indian and would dominate motorcycle for many years, as production numbers increased to 16,284 machines annually (Mitchel 2007, p. 30). By 1920 the organization was the largest motorcycle manufacturer in the world and has expanded their operation to over 67 countries (Mitchel 2007, p. 32). The organization was one of the two major motorcycle manufacturers to survive the Great Depression. Still, it wasn’t until World War II that the company began producing pre-depression levels of motorcycles, as they began providing the military (Mitchel 2007, p. 35). In 1969 American Machine and Foundry (AMF) purchased the organization. Following the purchase the organization faced increasing competition from Japanese manufacturers (Mitchel 2007). In the early 1980s the organization was sold again to Vaughnn Beals and Willie G. Davidson (Mitchel 2007, p. 114). Upon assuming control of the organization, the direction was changed to reflect more retro principles; by 1990 they had again regained control of the heavyweight motorcycle market in the United States. While the organization has survived tremendous social and cultural upheaval both within the organization and the broader business climate, to a large degree the product designs of the company maintained relative consistency. In terms of product design, the organization is highly unique in its motorcycle productions. In these regards, the motorcycles generally weigh more than traditional motorcycles and are accompanied with loud and distinctive exhaust and design; in 1994 the organization even attempted to attain a patent for its motorcycle sound, yet was ultimately rebuffed in its efforts. In terms of specific design elements, the current Harley Davidson motorcycles reflect that classic designs that were produced during the early parts of the 20th century (Mitchel 2007). Indeed, the organization’s efforts to develop product differentiation have generally experienced failure over the past decades. Some of the most notable elements related to modern incarnations of Harley Davidson have been the cultural elements related

Exam paper---read the requirement I send you carefully Essay - 3

Exam paper---read the requirement I send you carefully - Essay Example Due to increased competition in a perfect market, the bargaining power of the consumers is very high. The market trends are thus required to be followed by the companies in a market that is perfectly competitive. The price of products and services in a monopoly market is determined by the single player which also takes the government regulations into account. The products in a perfect market could not be differentiated as the products could replace each other. The products in a monopoly market could be differentiated and it is not possible to replace the products in a monopoly market. Response of a perfect market to changes in consumer demand A perfect market is a market that has the highest competition and is less concentrated. This means that the market is driven by a number of competitors which increases the level of competition for delivering products and services to the customers. The changes in the demand and its effects on the changes in price in a perfect market have been exp lained as follows. In a perfect market, the demand curve is perfectly elastic. This means that any further change in price will result in demand falling to zero (Mankiw, 2011, p.37). Thus a perfect market is represented by a horizontal demand line with the benchmark price remaining constant for the quantity demanded. ... Such an ideal condition is difficult to obtain under practical conditions. For a change in the consumer demand in a perfect market, the response of the market could be explained in the short term period as well as the long term period. In the short term period, a rise in the demand level of the products against the prevailing supply will increase the price of the products and services. The increase in demand over a short term period is represented by the green line over the dotted line. A rise in price of the products and services over the prevailing cost would provide the companies with economic profits (Hall and  Lieberman, 2007, p.108). The rise in the economic profits of the business would be supported by the revenues earned from the market. This is well supported by the economic theory of supply and demand and is explained by the graphical representation given below. â€Å"MC† and â€Å"ATC† are the marginal cost and the average respectively, â€Å"P† is t he price which exceeds the cost as a revenue driver. An example of the demand of coffee in a perfect market could be used to explain the market response. A rise in demand of coffee in the market against the prevailing supply would force the coffee firms to raise the prices which would provide them short term economic profits which are, however, not sustainable in the long run as the competition level would tend to bring down the prices very soon. The response of a perfect in the long run with the changes in demand level is explained by the graphical representation given below. With time, the number of firms in the market would increase as there in minimal barrier to entry and also in order to tap the market opportunity. Thus with the increase in supply, the demand line would

Internal and External Force of Change for Synergetic Solutions Essay Example for Free

Internal and External Force of Change for Synergetic Solutions Essay Synergetic Solutions lets us know that change is something that will happen no matter what we do. Executing change is not as simple as acknowledging the need for change. Synergetic Solutions understands the internal and external factors that have required a change to take place, and desire to improve operations but executing the change can be difficult when met with conflict. Both employees and leaders must understand, through good communication, the need for change and the way by which to achieve that change successfully. To survive in recent market environment organizations need to change constantly with current conditions that are constantly, who can accept change survive and who cannot accept change and suffer the consequences. Changes brought a effect of strategic initiatives within a company and how it affects work design and organization culture. While change is occurring you can see opposition to change at individual and organizational levels, change agent has to implement various tactics to restrain the resistance and dead organization step reward to work on new strategies. Synergetic solution Inc. is a $6 million company in the business of system integration assembling and reselling leading computers brands. It has 300 employees mostly in the sales and service departments working in five locations across the east–coast. most employees in this trading organization possess only basic computer assembling and trouble shooting skills, while a few technically higher skilled individuals oper ates as the specialists. Harold red, chief executive officers made changes in to the network solution business of designing and implementing complete computing networks. He got four of synergetic brightest engineers trained and certified on networking technologies. One internal factor that has caused Synergetic Solutions to implement change is limited skills of employees. Most employees have basic skills to complete tasks but how many  continue with education hours to keep progressing and learning? As with Synergetic Solutions, most employees have the basic computer skills needed but only a few employees are specialists in a chosen field (UOP, 2010). Being a specialist requires more time, training, and education which most employees will not do individually but will do collectively within the organization if the organization provides opportunity. For any change to occur positively, employees need to be trained to implement new routines and daily processing of tasks that increase skills and abilities of eac h employee. With 300 employees who mainly work in sales and service, Synergetic Solutions must implement change to educate these employees to expand skills and abilities.Another internal factor for change is to increase revenue. The goal of Synergetic Solutions is to increase revenue every quarter and by 80 percent over the next nine months. To be successful and meet the goals of earned revenue, a change must take place. Synergetic Solutions is taking a look at the certification and training needed to redirect the organization from reselling leading computers to designing and implementing tasks.

Proposal H And M Relationship Marketing Marketing Essay

Proposal H And M Relationship Marketing Marketing Essay Introduction A market entry strategy maps out how to sell, deliver and distribute HMs products in another country such as India. When products and services are exported to another country, the strategy will define ways of obtaining contracts and delivering them in that country. If HM has decided to conquer the international market in India, it is opened to many choices. These options may include the cost, risk and the degree of control that the company will encounter in the country. In entering an international business, it is important that the management of the HM should be able to choose marketing entry strategies and carefully choose the product that the company will market in India. Exporting, is the simplest form of marketing entry strategy which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method. Due to technological advances, direct marketing is staging a comeback, leading to a relationship orientation. Moreover, since HM wants to be known globally, there are many other ways the company can choose from like joint venture or export processing zone. The management of HM may decide to choose the export strategy and include in their operation the specific channels to market their product. Relationship marketing has revolutionized the traditional marketing and has become the biggest paradigmatic shift in marketing practice in recent decades.It has not only changed customers to advocate by replacing customer satisfaction by customer delight but has also increased quality service offers that exceeds expectations. Similarly, it will open new horizons for HM. It will trigger the HM to introduce new products and services. According to Berry and Parasuraman (1991: 25) relationship marketing concerns attracting, developing and retaining customer relationships. Relationship marketing will provide HM with necessary selling approach to cope with various challenges, set by the modern market in India. Relationship marketing transforms single usage to multiple service usage and will strengthen HM by providing them the wherewithal with which they can carry out effective customer services in India. Nowadays, competition in fashion industry and demands of customers are increasing constantly. They demand for global fashion company like HM where there are provisions for an incentive to the customer. So, strong commitment to customer care, attraction and maintenance at all levels are the top priority of HM, while dealing with the customers. Relationship marketing will help HM to overcome these problems and make the sales procedures much simpler. Palmer (2001) enumerated the components of relationship marketing as being: a focus on customer loyalty and retention; long term orientation; tracing identifiable buyers; distinguishing different levels of relationship between the buyer and the seller; high levels of customer dedication; and service quality as being the responsibility of every employee. Relationship marketing will transform indifferent customers into loyal clientele and emphasizes on their retention. Customer retention is the means to delivering long-term profitability in H M. Customer relationships management focuses on customer retention, and customer retention is believed to be more profitable than customer acquisition. Dawkins and Reichheld (1990) found that higher retention rate leads to higher net present value of customers. The longer customers can be retained by HM, the more and more tangible benefits will accrue from a sustained income stream. The end goal of relationship marketing is profit for HM. Saren and Tzokas (2000) raised the usefulness of relationship marketing in creating unique, difficult to imitate knowledge through the processes of interaction and dialogue with the customer. Knowledge about customers can only be enhanced if HM is able to maintain lasting relationships with their customers. The determinants of store choice, customer loyalty, patronage behaviour, customer retention and relationship marketing have been widely studied around the globe. Therefore, a considerable volume of literature exists, especially regarding fashion industry. However, there is still considerable scope for research in this field as the environment of fashion industry is in a constant state of flux and the emergence of new store formats in India has led to dramatic changes in consumer behaviour. New and existing fashion industry tend to provide a completely new experience for their consumers by offering sophisticated customer service, a wide and assorted variety of goods, breakfast ambience, quality imported and branded products. Since, fashion has invading people style of living and HMs the product that has been chosen to go international market. Hence, this research will suggest a marketing entry strategy for HM using Porters Five Forces model (Porter, 1980) and SWOT analysis of other HM companies in other countries. The company is a new entrant to the Indian Market, thus, this paper will provide a marketing entry strategy analysis for the company as it invade the market in India. Competitors Analysis Competitors analysis is very important since HM is a new entrant within the market place. It is essential so that the HM will be able to know their competitors and the possible strategy that they may use to level up such competitors and know the needs of the target market. Thus, this means that HM will enter the India as a beginning industry considering many competitors within the market place. Marketing Entry Analysis Utilizing Marketing Mix Marketing is considered as one of the most important element underpinning successful business creation and because of its complex applications, marketing is defined in a variety of ways (Sheth, Gardner, and Garrett 1988). According to Elliot (1990), the marketing concept was first promulgated in the late 1950s. The importance of marketing concept incorporates oft-repeated elements such as: customer orientation; integrated marketing efforts; and resultant profitability (Elliot, 1990). The marketing mix principles can be adjusted on a frequent basis to meet the changing needs of the target market and other dynamics of marketing environment (McCarthy, 2004). In relation to marketing plan, marketing mix includes both short term and long term strategies makes for a more profitable marketing mix. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase. By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill (Kyle, 2004). 1.1. Product HM AB (originally known as Hennes Mauritz) is a Swedish clothing company, known for retail of low-cost designer clothings. It was established in Và ¤sterà ¥s in Sweden in 1947 by Erling Persson, though at the time it only sold womens clothing and was called Hennes, which means hers in Swedish. Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss in 1968. Persson expanded into menswear and renamed the store to Hennes Mauritz, later abbreviated to HM (www.hm.com). H M is the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, H M is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the regional, continental and European Market an exclusive clothing designs. The main goal of HM is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company is known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. 1.2. Pricing H M is believed to have advantages when it comes to its pricing tactic. In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the H M clothes and cosmetics. 1.3. Placement/Distribution The HMs products will be distributed directly to its clients and consumers in order to be known in the market place. HM products can utilize joint venture strategies with distinguished distributor of apparels, clothes and cosmetics, providing them with great offers, so as to market the product of the H M internationally. In 2003, HM announced its entry into the traditionally exclusive Milan fashion scene. It remains to be seen if HM and other low-end retailers will be able to find a market there. In February 2004, The Gap, another prominent international retailer, sold off all of its German outlets to its competitor, HM. HM launched its first American outlet on March 31, 2000 on New Yorks famous Fifth Avenue. Following the success its stores, additional outlets were opened in the SoHo, Gramercy, and Herald Square areas of Manhattan, followed by outlets in Upstate New York in Syracuse, Utica, and West Nyack. The brand then expanded to other regions of the country, including Chicago and its outlying suburbs. The first two HM stores to appear on the West Coast of the US opened in San Francisco, California on November 19th, 2005. HM opened its first Canadian store in Fairview Mall in Toronto and soon after, its store in Torontos Eaton Centre was opened in March 2004. Following great financial success, HM opened ten other stores within the Greater Toronto Area. Stores were also opened in Montreal in Spring 2006. HM continued its expansion in the Canadian market and doubled the number of stores in 2006. It planned new markets include Barrie, Hamilton, London, Kitchener/Cambridge/Waterloo, St. Catharines and Windsor and Ontario market, Fairview (Pointe Claire) shopping centre, Rockland Centre, the Galeries dAnjou and the Carrefour Laval. (www.hm.com) 1.4. Promotion/Communication HM can use video advertisements, print advertisements and the concept of e-marketing to promote its products. These promotion and communication strategy will tend to meet the consumers form different places everywhere, especially those target markets or the consumers in the working place. Moreover, since the trend in the market place today is the usage of e-marketing, the company will provide a website that any client can access. The use of the Internet is changing technologically advanced marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used that can be used by HM. E-marketing is defined as the process of achieving marketing objectives through the use of electronic communications technology (ICT). Smith and Chaffey (2001) have provided a 5Ss learning devices on how the internet can be applied by all business firms for different e-marketing tactics. These 5Ss are useful for HM and are se lling, serve, speak, save and sizzle. E-marketing or online marketing strategy can be used by HM to market its products. Thus, the HM has created its own website (www.hm.com). HM will use the e-marketing strategy is to keep in touch to different internet users and to be able to attract more clients and consumers. HM will use e-marketing to accelerate its business portfolio whether the user of the website is a customer, employee, stockholders, vendors, retailers or end customers. 1.5. Market Segmentation Marketing segmentation is defined as an aggregating process clustering people with similar needs into a market segment (Perreault McCarthy, 2002: 74). According to Ravesteyn (2005), customer segmentation is critical for an effective relationship marketing strategy. HM will provide its target consumers for its product by using market segmentation strategy. The segmentation of the market is a critical aspect of relationship marketing and the segmentation of business customers by HM must be in line with the different levels of relationship offered by the company. They need to make use of relationship marketing and management at segment or market level to identify the target market they intend pursuing (Stewart, 1995). Primarily, the context of the market segmentation for this company will be the Psychographics. Strydom, Cant Jooste (2000) identify the following four types of segmentation: demographic, geographic, psychographic and behavioural segmentation. Psychographics includes soc ial class, lifestyle, and personality variables (Chiagouris and Kahle, 2000). The end result of using these variables is a psychological profile of each market segment. Issues also examined the customers loyalties, habits and self-concept. Social class describes how individuals want their office automation will meet their comfort and satisfaction, what they consider important about their immediate surroundings, their opinions on various issues, and their interests. As lifestyle studies concentrates on what the consumer requires, using these study results as marketing strategies eventually became a marketing concept. The marketing concept is a basic philosophy that maintains that HM should endeavour to satisfy the needs and wants of customers through a coordinated set of activities that also allows the HM to achieve its goals at a profit. The HM must be able to consider its consumer, especially the demands of the consumer so as to let the business have an opportunity of having an expansion of its business portfolio as required by the consumers. The focus of this overview is on the behavioural segmentation process, which refers to the segmentation of buyers or customers into groups on the basis of their knowledge of, attitude towards, use of or response to a product or service of a HM. The behavioural variables identified by Kotler (2000) include: Occasions occasional buyers develop needs, purchase, or use products. Benefits refer to the benefits that buyers seek. User status includes potential users, regular users, non-users, first-time users or ex-users. Usage rate will include light, medium or heavy users. Loyalty status are classified as hard-core loyals, split loyals, shifting loyals and switchers. Buyers-readiness stages where the customers are either aware or unaware of the product or service, informed, interested, have a desire for the product or service and have intent to buy. Attitude enthusiastic, positive, indifferent, negative and hostile. Research Objectives: Relationship marketing will contribute significantly to the development of HM in India. Therefore, it becomes essential to study its applications in a fashion company in India. This study fulfils this need. The study addresses the different pros and cons of relationship marketing in a fashion company in India. Thus, the general purpose of this research investigation is to identify, describe and analyse factors that have an impact on relationship marketing, customer retention and customer acquisition in Indian fashion context. The main objectives of this study are given below, To identify, describe and analyse factors that will have an impact on relationship marketing, customer retention and customer acquisition in a fashion company and at HM in India. To appraise the views of customers of HM in India, how they feel about the companys relationship with them. To gain insight on how HM in India build customer relationship marketing tactics. To understand and determine the mediating role of customer behavior between relationship marketing and customer retention and acquisition. To indentify the market entry strategies for HM in India. Research Questions: What is the relationship marketing tactics practiced by the HM in India? What is the market entry strategy practiced by the HM in India? Deliverables: As it has been described in the objectives of the research project that the main purpose of this study is to examine the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. The final product of this research project will be a report, containing the HMs relationship strategy and market entry strategy in India, what are their advantages and disadvantages. The report will contain the perceptions of employee and customers. Finally, the report will highlight some relationship marketing problems of HM and a fashion company and suggest some guidelines to remove these problems and improve its customers base in India. Research Methodology: Interested customer and would be customers of HM in India will be approached to collect the data. There are two kinds of data. Primary data Secondary data Primary data includes the information about relationship marketing and market entry strategy available from customers of HM in India. This also includes responses by the different employee of HM on the shop-floor. Secondary data will tell about the impact of relationship marketing in the retailers and the data has been available in their system. To collect the data, retailers employees, posted at different positions, will be contacted. Similarly, to assess the changes in retail services, caused by the relationship marketing, customers views will also be found out. The tools to collect this data will be the surveys. For this, employees and customers will be interviewed, where as to know the views of customers, different questionnaires will be prepared to ask them different questions. To analyze the collected data, different statistical techniques will be used. Qualitative research can be referred to as the opposite of quantitative research method. Any research method has its advantages and it disadvantages. Qualitative research is a study done that produces its results and findings that do not result from statistical means or other method of quantification. This method of inquiry requires a high level of intelligence and experience from the researcher to arrive at a more realistic and targeted data from the respondent. Quantitative research is referred to as a measurement of how people feel, think or act in a particular way and that this survey tend to include large samples from fifty to any number of interviews, structured questionnaires containing mostly closed questions that require questions along with set responds. This involves the clear statement of variables i.e. specifying the dependent and the independent variable. Resources: The most important thing to carry out any research project is to know the background, research objectives, and research methodology of the research project. For this literature is searched out. The University Library will be the primary source to review the literature. Books in hard and soft form will be obtained from the library. Similarly, different research journals and articles in the library will be valuable assets to prepare a comprehensive research report. To prepare the questionnaires, surveys done by Fashion Company to know the relationship marketing and market entry strategy will be used. Similarly new questionnaires, depending on the situation, will also be prepared. Project Plan: The project is divided into three stages. Literature review Interviews of employees of HM and their customers Report writing Literature Review: To carry out any research project, a research must be able to review the literature. This makes researcher aware of work, done by other people in the respective field. The main source of literature is the journals, in which different researchers publish their findings of problems. Interviews of retail employees and customers: In order to collect information on the impact of market entry strategy and know impact on relationship marketing in the Indian fashion company, the employees of HM will be interviewed. They will be asked about the positive and negative points of relationship marketing utilization in their stores. Similarly, customer views will be taken through the interviews. Considering all these views, suggestion to improve the customer services will be advised. Report writing: The final product of the research project will be a written report. The structure of my report will be divided in following categories, Introduction: In the introduction, the market entry strategy and history of relationship marketing use in fashion sector will be discussed and how different relationship marketing systems will be used to address the issues of HM, with the passage of time. Aims and objectives: In this part of report, purpose of the research project will be stated very clearly; what are the aims of the study and what are the problems, which will be discussed in the report. Research methodology: This is the core part of the report. After stating the problem, different research methodologies will be explained to gather the data. The primary source will be the interviews of the employees and customers. From these interviews, impact of relationship marketing and market entry strategy of HM will be assessed. The questions asked to employees and customers will be provided in the appendix of report. Conclusions: After describing the problems and research methods, suggestion will be advised to eliminate the highlighted problems. Risk: In order to carry out any research project, it is very important to study all the aspects of the project. One of the main aspects regarding any project is the risks involved. There are also some risks involved, regarding the research project under consideration. One risk can be privacy. HM employees can be duty-bound and show reluctance to give information about their working procedures and on relationship marketing operations, used in the fashion company. Impact and Beneficiaries of Research: The main objective of this research activity is to investigate the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. This research can be very helpful for the fashion sector. For instance, it will analyze the effectiveness of relationship marketing and its market entry strategies in India. It will determine the views of HM employees about the introduction of relationship marketing in their working environment. From this, both positive and negative points about the role of relationship marketing in the fashion sector, put forward by the HM employees, can be known. Similarly, the customers views about the insertion of relationship marketing and the effect of HMs market entry strategy can be found out. Customers level of satisfaction about the HMs customer services can be assessed. This report will also show the comparison of differe nt strategies among different HMs companies worldwide and how they use relationship marketing to achieve the same target. By knowing the views of customers through this study, their difficulties while dealing with HM, can also be discovered. This report will also address these issues and suggest solutions to eradicate these problems. So, the major beneficiaries of this report are the management of HM and by considering the suggestions of the report, they can improve their market entry strategies, customer services and hence the customer relationship from HM will be invigorated.