Messaging apps Research Paper Example | Topics and Well Written Essays - 1250 words

Messaging apps - Research Paper Example Some of the most common messaging apps that allow users to send free messaging texts, images, photos and free calls over a data connection include Whatsapp, Tango, Viber and iMessage, Skype among others (Olson, 2013). These apps have been a threat to the conventional message carriers considering that they have done away with the fees that people used to pay for the same services. As such, the traditional message carriers have to close shop or innovate better ways to attract customers. Therefore, the use of messaging Apps in sending contents through mobile networks has led to a transformation in the usage of mobile phones, making them ideal gadgets to communicate and receive content in real time. Messaging apps have challenged the incumbent social messaging sites such as Facebook and Alibaba. The apps facilitate chatting and sending of different contents a much better way compared to the conventional methods of sending the same contents. Tango is one of the most commonly used messaging apps. Currently, Tango has over 70 million monthly active users and enables members to send video and voice calls along text messages in real time (Kan 2014). Tango has capitalized on the fact that most of the calls that people make are not answered, especially at nights. As such, the company has come with special services to users that facilitate recording of messages, which are then viewed later after the person wakes up (Kan, 2014). Thus, the company has to store such messages in their servers, where they are accessible to any member with an android device, devices using apple operating system or through any web browser (Kan, 2014). The company plans to start making money by requiring that users pay minimal charges on using special services such as the Tango surprises that allows animations of messages. For instance, users of the Tango Surprises will get a single animation free of charge